The Consulate General of Italy and the Italian Cultural Institute of Chicago present the IX edition of the Italian Design Day (IDD).
Over millennia of human evolution, food has transformed from a source of nutrition to an integral part of society and culture. Food reflects who we are, what we believe, and what we become. Today, institutions, organizations, and corporations incorporate complex models and innovative methods to develop new products and build circular food economies.
This Italian Design Day, the Institute of Design at Illinois Tech will partner with the School of Design at Politecnico di Milano to highlight how design-led innovation impacts the modern food industry. Experts from academia and industry will share three types of innovation in the food industry: product innovation, where companies engage human-centered frameworks to understand human behavior and develop new recipes and products; system innovation, where researchers study human and societal shifts for new systems design; and platform innovation where academia and industry partner to build platforms for new product development and organizational redesign.
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Program
11.30am-12:00pm Introductions
Italian Consulate General Mario Alberto Bartoli
Dean Anijo Mathew, Institute of Design at Illinois Tech
Dean Francesco Zurlo, School of Design at Politecnico di Milano
12:00pm-1:00pm Panel moderated by Prof Michele Melazzini, PoliMi School of Design
Prof Weslynne Ashton, Institute of Design
Prof Anna Meroni, PoliMi School of Design
Jean-Pierre Comte, President, Giovanni Rana Meal Solutions
Laurent Cremona, Head, Ferrero NA Innovation Center
Margaret Mueller, Tilia Innovation Collaboratory
1:00pm Lunch
The Italian Design Day is the annual theme-based review launched in 2017 by the Ministry of Foreign Affairs and International Cooperation (the Farnesina), in collaboration and with the support of the Ministry of Culture. It consists of an extensive program of promotional events around the world, created by the network of Embassies, Consulates, Italian Cultural Institutes and ICE Offices abroad: every year, specifically for this occasion, over one hundred testimonials become storytellers, presenting design and Italy’s outstanding creativity. The Italian Design Day has established itself as an effective tool in supporting the promotion of design and the internationalization of a strategic industrial sector for Italian exports.
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